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How to Send Emails People Actually Want to Open, Read & Engage With with Troy Ericson


Email is the new junk mail – our inboxes are flooded with so many sales emails and pitches, no one wants to open anything anymore. This presents a massive hurdle for entrepreneurs who want to build a healthy list and use it to communicate directly with customers and fans.

Email has become a struggle, not because of the channel itself but because we treat it differently to social media, which we shouldn’t. 

As business owners, how do we send out the kinds of emails people want to open, read and engage with?

In this episode, I’m joined by Email Deliverability Expert and founder of Email Paramedic, Troy Ericson. He shares strategies to get traction on your email list and how he has grown his business.

When you own a business, you have a personality and people want to read about it. – Troy Ericson


Things You’ll Learn In This Episode

How to improve your email deliverability 
What steps can you take to make your emails stand out? 

Stop treating email like email 
Most entrepreneurs are authentic on social media but super formal on email. Why is this the wrong approach? 

Grow by solving a problem
Troy 10x’d his business in a short time. What strategies does he use to connect with potential clients? 


Guest Bio

Troy Ericson is the #20 Copywriter in the World & one of the top Email Deliverability Experts who has generated over $50MM since 2019. He is the owner of,,, &

His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more.

For more information, head to and opt in. You can also find Troy on Facebook.

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