The most successful marketing doesn’t try to just sell to people, it educates them, and that’s what makes webinars such an effective strategy – you can do both at once. The only problem with webinars is they’ve developed a reputation for bait-and-switch tactics and putting solutions behind unnecessary paywalls.
How do we craft a strategy that not only teaches our ideal clients but also holds their attention and demonstrates value?
In this episode, I’m joined by the quarter-billion-dollar webinar man, and author of “One to Many: The Secret to Webinar Success”, Jason Fladlien. He shares all the things we need to be doing to make sure we’re putting out on-point webinars every single time.
A superior advertising vehicle
Most advertising is annoying and disruptive, what makes webinars different?
The power of your offer
A great webinar starts with the offer. How do we perfect and fine-tune it for our audience?
How to eliminate objections in advance
How do you make your webinars so good it would cost people more not to buy it?
Jason Fladlien is known as the quarter-billion-dollar webinar man. He is also the author of “One to Many: The Secret to Webinar Success”. His pitch webinars have set records in the information, coaching, affiliate, and software space. He draws upon his eclectic background for inspiration, from being a Hare Krsna monk and a rapper born and raised in the small town of Muscatine, Iowa.
Jason has risen to the top of several industries including information products, software, coaching, consulting, speaking, and eCommerce. Jason is often called in by 7, 8, and even 9-figure companies to help them with their marketing. To date, he is the only marketer Zoom specifically brought in to help its own users with webinars.
These days Jason spends much of his focus on Strategic Positioning – whereas other marketers try to figure out the best recipes and how to be the best chef, Jason figures out how to get the best ingredients in place first. The best victories in business are won by knowing where and when to play.
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