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How “And Assets” Can Help Us Multiply Our Dollars w/Caleb Guilliams

When it comes to investing, it’s not always easy to have multiple models running at the same time, but with life insurance, this is possible. Why are “and assets” so powerful in helping us build wealth? Why should we be focused on rate of result, not rate of return? How do we make sure everything we invest our time and money in elevates our value?

On this episode, author, speaker and CEO of Better Wealth Solutions, Caleb Guilliams, shares his story of taking over a bank’s investment department at 19, and how and assets allow us to do more with our dollars.

Watch the Full Episode:

Life insurance is the only and asset out there, it allows your money to grow and you can use it. – Caleb Guilliams 

Three Takeaways

Rate of return vs. return on result

Don’t think of ROR as ‘rate of return’. Think of ROR as ‘return on result’, in terms of our ability to use our time and money to build the life we want.

We are our greatest and most important asset

People are routinely devaluing the fact that they are their greatest asset. If we use our time and money recklessly, we end up reducing how much value and potential we can have.

And assets multiply our dollars

When we combine the power of and assets with an investment model like real estate, we multiply what our money can do. If we keep investing that money instead of spending it recklessly, we unlock even more freedom.

Guest Bio- 

Caleb Guilliams is the founder and CEO of Better Wealth Solutions, a company committed to showing people how to be more efficient and control their money today while maximizing their future wealth potential. He is the author of The and Asset: The Secret Way to Save and Use Your Money at the Same Time.

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