There are so many lenses through which we can view our businesses – as vehicles for opportunity or paths to wealth, but if we see it as a game we can never lose, it impacts how we operate in a huge way.
When we gamify what we do, we’ll never arrive at a destination – we’ll keep growing and reaching for more, generating new ideas, and overdelivering on our promises.
How can we treat marketing our businesses as a game? How do we compound our content marketing efforts?
In this episode, I’m joined by investor, founder, corporate advisor, and the chairman of digital marketing agency Single Grain, Eric Siu. He talks about his own business journey and the most valuable lessons we can learn about wealth.
The trap of marketing
Service businesses, especially in digital marketing, have a history of overpromising and under-delivering. How do we avoid this?
What gets you paid on YouTube
Everyone’s so focused on getting as many YouTube subscribers as possible, but what metric really matters?
Compound your knowledge, compound your wealth
How do we keep consistently generating our best ideas?
Eric Siu is an investor, founder, and advisor to companies. He is the Chairman of the digital marketing agency Single Grain, which has worked with companies such as Amazon, Uber, and Salesforce. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale.
In his youth, Eric was not academically or socially successful, but he was a serious high-level eSports and poker player. He ultimately found how to convert his focus and success in gaming into a very successful career in marketing.
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